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Vital Choice Health Store

Vital Choice Health Store is your local source for effective, natural products, and your resource for timely, relevant, health-related information. Our experienced and knowledgeable staff is here, in-store and online, to help you make your choice.

At Vital Choice Health Store, education is empowerment. Our staff, which includes a registered dietitian, is here to help you select the best nutritional, supplemental and lifestyle products. Vital Choice Health Store is committed to offering you only genuinely effective, natural products. We promise that if you purchase a product only to find out later it is not the right product for you, you may simply return it within 60 days and we will make it right. 

Since we opened our doors in North Royalton, Ohio in 1998, Vital Choice Health Store has been a hub for a healthier, stronger community. Check out our Community Wellness Calendar. We invite you to join us for our next health seminar, just around the corner. 

Our Latest Videos

Vital Choice Health Store provides only effective, natural products. A registered and licensed dietitian and a highly trained staff can recommend the highest quality supplements from leading national and professional brands. Expertise has made Vital Choice Health Store a community destination for health-related information, products and services.

RD Review: Perfect Hair, Skin Nails
RD Review: Perfect Hair, Skin Nails
Product Review - Garden of Life's Memory & Focus
Product Review - Garden of Life's Memory & Focus
Golden Black Seed helps Immune, Metabolic Syndrome
Golden Black Seed helps Immune, Metabolic Syndrome

 Ask Vital Choice

  • What products do most customers say are useful for frequent migraines?

    Our most popular product for those suffering from migraines is Douglas Labs' Neuro Comfort. This formula is an herb-free approach with clinically studied vitamins and minerals featuring vitamin B2 (riboflavin), Folate, B12 and Magnesium in addition to a 100mg dose of CoQ10.

    If you would prefer an herb based formula, Now Foods' Butterbur featuring butterbur and feverfew is a popular choice. Both butterbur and feverfew have been shown to reduce the frequency and severity of migraines, again when taken regularly. However, between the two, Neuro Comfort is by far our best seller. 

    Note, both of these products will work best when taken regularly as opposed to taken when a migraine is present. When a migraine is present, Petadolex (a patented form of butterbur) would be my choice.

    Related Blog Posts:

  • Do you carry anything that helps with hormonal acne?

    Hormonal acne can be a challenge, but there are a few supplements that may be helpful. Chaste berry, or Vitex is popular for female hormone imbalance symptoms like acne. One product that has worked well for many is New Chapter's Estrotone that combines Vitex with other supportive ingredients like evening primrose oil and schisandra. I've also found stress can be a culprit. In this case, I like Holy Basil  as it can really help balance stress hormones, decrease inflammation and reduce breakouts. Finally, because the liver plays a major role in detoxing unnecessary hormones, some women find supporting the liver can help. Milk Thistle, the medicinal mushroom Reishi and the product Liver Care from Himalaya are all helpful for supporting the liver and detoxification. Please feel free to stop in and we can talk about what may be the best approach for you!

  • My friend recommended CBD oil for my leg cramps what do you carry?

    Currently we stock the PlusCBD brand (manufactured by CV Sciences). As you probably know, CBD Oil has exploded in popularity and there are many products available making a variety of claims. We have chosen to stock PlusCBD because of CV Science's focus on science and quality. 

    In fact, to some extent CV Sciences acts as a watchdog in this category. Not only do they have strict quality tests for their products, but in an attempt to keep the industry legitimate, they actually test other company's products to ensure that even competitor's products are falling within established (and legal) levels of a variety of constituents. If a report comes back that another company's product does not meet label claims (whether too high or too low in constituents), CV Sciences provides the report at no charge to the third-party, so they can correct the problem.  You can browse their selection on our site here.

    *This information is for educational purposes only and is not intended as personal medical advice.

  • What’s the best herb for under active thyroid?

    There really isn't one single herb that is best for under active thyroid. This is because there are a variety of factors at play. First you need to ensure the body has enough of the raw materials to make thyroid hormone, iodine and the amino acid tyrosine. But beyond that, you then need to address the factors that could lead to a breakdown of the conversion of inactive thyroid hormone (T4) to the active form (T3).

    For example, the health of the adrenal glands is paramount to a properly functioning thyroid gland. Therefore, many people who suffer from under-active thyroid often benefit from taking measures to support the adrenal glands first. According to our registered dietitian Nicole Gould, many people benefit from taking a supplement to support both the adrenals and thyroid at first, then over time they can often remove the thyroid supplement from their regimen and stick with only the adrenal formula and still maintain healthy thyroid function.

    To answer your question briefly, there are two formulas we have had good success with: MegaFood's Thyroid Strength and Vital Choice's Thyroid Support.

    Both of these companies also make adrenal support formulas - MegaFood's Adrenal Strength and Vital Choice's Adrenal Support.

    If you have a couple more minutes, I encourage you to watch our dietitian Nicole's review of Thyroid Strength

    *This information is for educational purposes only and is not intended as personal medical advice.

    Related Blog Posts:

  • My IBS symptoms have gotten worse. Any recommendations on supplements??

    IBS can manifest itself in several different ways. Some people suffer more frequently with constipation, others tend more towards diarrhea while others seem to bounce back and forth between the two.

    While there are a variety of measures you can take to try and get control of the symptoms, often the key to lasting success is discovering the cause, or trigger of your IBS. Our registered dietitian Nicole Gould offers a couple different tests that have helped numerous people discovery their hidden food allergies or intolerances. If you would like more information, please feel free to contact Nicole at 440-885-9505 or you can email her at

    However, for today here are some options for the most common IBS symptoms:

    Tips for Gas and Bloating

    1. Slow down - make sure you are chewing well and taking time while you eat. Too often we speed through our meal. 

    2. Stick to small portions   

    3. Taking a digestive enzyme supplement when you eat can make a significant difference. Enzymes assist in the breakdown of food and reduce the burden of your digestive tract. One of my favorite products is by Enzymedica, called Digest Gold.  It contains enzymes to support digesting every type of food, including some of the most problematic foods like fats, gluten and dairy. Another great option is Vital Choice Superzymes.  Superzymes contain enzymes as well as betaine HCL (an acid) to further assist in digesting.

    Probiotics to health the gut and promote regularity

    Probiotics are the the good or friendly bacteria that helps to boost our natural flora, aid in nutrient absorption, support a healthy immune system, keep yeast and other pathogens in check and promotes regularity. 

    For IBS, it's important to look for a formula high in bifidum bacteria.  These strains are more involved with the colon and regularity.  One of our favorites is Raw Probiotics Colon Care, a high bifido formula with 33 probiotic strains. For healing the gut, we've had great feedback from those who have used Garden of Life's Primal Defense Ultra. This unique shelf-stable product contains strains like Bacillus subtilis and saccharomyces boulardii.

    Mike Ventresca

    *This information is for educational purposes only and is not intended as personal medical advice.

Staff Education

When someone first joins our team, they begin learning the Basics. This is an overview of supplement concepts and common health concerns

Topics Included

  1. Vitamin Basics
  2. Forms of Herbs
  3. Potency vs Weight
  4. Inflammation

3 Common Health Concerns

  1. Bones & Joints
  2. Indigestion
  3. Omega-3 Fatty Acids

Once a staff member masters the Vital Choice Basics, she or he is ready to begin working towards their Expert Certification. 

The Expert Certification is a more in-depth, rigorous study of a specific health topic and includes video and written study, as well as personal coaching with our dietitian. Once they have demonstrated mastery of the topic material, the staff member earns the certification as a Vital Choice Expert and the topic is added to the Expert Badge they wear.

PEP Certification

Nicole Gould RD, LD

Director of Education & Training, 10+years at VC

View Our Staff Education

Community Wellness Events

Nordic Naturals Product Demonstration

More Info

Alaffia Body Care Demo

More Info

Vital Choice is Proud to Support Through Charitable Giving

Meet the Team

Feel More Confident Than Ever!

At Vital Choice Health Store, we put a premium on education and empower you to make the best choices for your health. You can feel confident in the recommendations of our highly competent, professionally trained staff. We stand behind our tried-and-true guarantee for all of our natural products. Vital Choice Health Store is a community resource for health-related information you can trust.

Mike Ventresca

When I’m not working at Vital Choice, I operate a successful chauffeur service for my son, Ethan. My wife Kim and I were married the same year Vital Choice opened (that was some year!) and still enjoy many of the same things today that we did then, not the least of which is a good laugh...

Nicole Gould, R.D., L.D.,

When I’m not at work or eating kale, I’m most happy spending time with my two children and exploring nature, zoos and museums with them. I also have a passion for dance and enjoy playing the piano and the highs and lows of Cleveland sports. I provide direct customer education, private...

Dan S.

I have been with my wife for over 15 years and we have eight dogs that we treat as our children. I entered the health industry four years ago when I joined Vital Choice. Finally, I am a self-professed geek who enjoys playing video games and riding my bike.

Deb L.

As a retired second grade teacher, I take pride in the knowledge that I positively affect the quality of people’s lives by helping them make educated decisions about their health.  Outside of Vital Choice, I mentor in Strongsville Schools, play percussion in the First Lutheran Church’s band,...

Ashley J.

When I’m not at work, I enjoy playing tennis and spending time with friends and family. Currently, I’m waiting to hear back from grad schools. I’m hoping to be accepted into a physician assistant program. I’m excited to use the knowledge I’ve gained at Vital Choice in my future career.

Ryan B.

Ryan is new to Vital Choice and is a lifelong musician married to his high school sweetheart. He looks forward to providing compassionate customer service with helpful knowledge and getting to know the VC family, both present and future.

Michelle B.

Michelle joined the team in June 2018, and is currently working on her first PEP certification.

Kiara S.

Kiara joined our team in June, 2018 and is currently working on her first PEP certification.

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