Vital Choice Health Store

is a hub for a healthier, stronger community.

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Vital Choice Health Store

an oasis of natural, non-GMO and organic bulk foods

Vital Choice Health Store

sets the bar for safe, substance free, top sports performance

Learn More

Vital Choice Health Store

Vital Choice Health Store is your source for effective, natural products, and your resource for timely, relevant, health-related information. Our experienced and knowledgeable staff is here, in-store and online, to help you make your choice.

At Vital Choice Health Store, education is empowerment. Our staff, which includes a registered dietitian, is here to help you select the best nutritional, supplemental and lifestyle products. Vital Choice Health Store is committed to offering you only genuinely effective, natural products. We promise that if you purchase a product only to find out later it is not the right product for you, you may simply return it within 60 days and we will make it right. 

Vital Choice Health Store is a hub for a healthier, stronger community. Check out our Community Wellness Calendar. We invite you to join us for our next health seminar, just around the corner. 

Our Latest Videos

Vital Choice Health Store provides only effective, natural products. A registered and licensed dietitian and a highly trained staff can recommend the highest quality supplements from leading national and professional brands. Expertise has made Vital Choice Health Store a community destination for health-related information, products and services.

Maintaining Memory and Cognitive Function
Maintaining Memory and Cognitive Function
Dreaminol for Sleep
Dreaminol for Sleep
Raw Fit for Weight Loss
Raw Fit for Weight Loss

 Ask Vital Choice

  • My endocrinologist recommended a prebiotic. Do you have a good suggestion for the right product to buy?

    We do offer several prebiotic products. As you know prebiotics are essentially food for the probiotics in your system. You will often find prebiotics in two forms - powders and capsules.

    I prefer the powder products because when working with prebiotics you're looking at some form of fiber blend. Fiber takes up space so you end up taking quite a few capsules to get an effective dose versus a powder product that can be mixed in juice, milk, smoothie etc.

    Also, for me the better prebiotics are using real foods and not things like isolated FOS (Fructooligosaccharides) as the primary source of prebiotics. FOS can be difficult to digest for anyone sensitive to fructose which recent studies suggest can be as much as 30% of the population. I'm one of these people, so I need to avoid anything with high levels of isolated FOS or suffer IBS type symptoms. Again, FOS isn't a bad thing, but I believe there are better choices.

    With this in mind, my favorite prebiotic product is Garden of Life's Dr. Formulated Organic Fiber - each serving contains 5 grams of prebiotics from superfoods. It is a powder that can be thrown into smoothie, soups, yogurt...basically anything you can stir. Garden of Life also makes a product called FitBiotic that combines 4 grams of prebiotics with a 50 billion probiotic formula in a packet that again can be mixed in juice, smoothies etc.

    If you prefer a capsule product we offer Prebiotic Formula from Health Plus. It provides 1 gram of prebiotics from inulin and FOS per 3-capsule serving. So here you can see to get 5 grams you would need to take 15 capsules per day. There's nothing wrong with this, but I wanted to let you know the trade-off of going the capsule route on a fiber product.

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  • My doctor says I need iron. Is there anything I can take that won't constipate?

    Supplementing with iron can be a necessary, but frustrating experience due to the tendency to constipate. Traditional iron supplements provide the elemental iron in a very difficult to digest form. However, there are great options available that have worked tremendously well for our customers without constipating. Blood Builder by MegaFood is a Vital Choice Health Store favorite. Not only does this product offer iron in a 'whole-food' tablet, Blood Builder also provides essential nutrients for red blood cell production including vitamin C, Folate and B12. It is gentle, non-constipating and effective.

  • Is coconut oil safe? I've been eating coconut oil for years and a recent article says it's not healthy!

    The health benefits of coconut oil have been debated for years. While coconut oil is a saturated fat, it is a far better choice than animal fats like butter or lard. Coconut oil has been shown to provide numerous health benefits. With respect to heart health, research shows while coconut oil does increase cholesterol, those amounts do not increase your heart attack or stroke risk. For a more detailed reply, please read Is Coconut Oil Safe?

    Related Blog Posts:

  • Do you have any bariatric supplements?

    Yes, we have a variety of products that have been used successfully by bariatric patients. The most critical supplements are vitamin b12, calcium, iron, a multivitamin and protein. However, please note - it's not as easy as looking for a product that claims to be a 'bariatric vitamin'. This is often a marketing term and upon further review is just a powder or liquid preparation of an inferior form of vitamin. Please see the related post below for a more in-depth answer from our dietitian, Nicole Gould, RD, LD.

    Related Blog Posts:

  • Are there any natural remedies for symptoms of vertigo?

    Vertigo can be a tough issue to combat. While there are no sure-fire solutions, there are options that have worked for some. By increasing blood-flow to the brain, gingko biloba is probably the most well-researched choice. For some, the calming herb valerian has had some success. To review other options, please stop in.

Staff Education

When someone first joins our team, they begin learning the Basics. This is an overview of supplement concepts and common health concerns

Topics Included

  1. Vitamin Basics
  2. Forms of Herbs
  3. Potency vs Weight
  4. Inflammation

3 Common Health Concerns

  1. Bones & Joints
  2. Indigestion
  3. Omega-3 Fatty Acids

Once a staff member masters the Vital Choice Basics, she or he is ready to begin working towards their Expert Certification. 

The Expert Certification is a more in-depth, rigorous study of a specific health topic and includes video and written study, as well as personal coaching with our dietitian. Once they have demonstrated mastery of the topic material, the staff member earns the certification as a Vital Choice Expert and the topic is added to the Expert Badge they wear.

PEP Certification

Nicole Gould RD, LD

Director of Education & Training, 10+years at VC

View Our Staff Education

Community Wellness Events

SEMINAR: Is Stress Wrecking Your Sleep?

presented by Nicole Gould, RD, LD

More Info

Fermented Boosters by New Chapter

More Info

Vital Choice is Proud to Support Through Charitable Giving

Meet the Team

Feel More Confident Than Ever!

At Vital Choice Health Store, we put a premium on education and empower you to make the best choices for your health. You can feel confident in the recommendations of our highly competent, professionally trained staff. We stand behind our tried-and-true guarantee for all of our natural products. Vital Choice Health Store is a community resource for health-related information you can trust.

Mike Ventresca

When I’m not working at Vital Choice, I operate a successful chauffeur service for my son, Ethan. My wife Kim and I were married the same year Vital Choice opened (that was some year!) and still enjoy many of the same things today that we did then, not the least of which is a good laugh...

Nicole Gould, R.D., L.D.,

When I’m not at work or eating kale, I’m most happy spending time with my two children and exploring nature, zoos and museums with them. I also have a passion for dance and enjoy playing the piano and the highs and lows of Cleveland sports. I provide direct customer education, private...

Dan S.

I have been with my wife for over 14 years and we have eight dogs that we treat as our children. I entered the health industry four years ago when I joined Vital Choice. Finally, I am a self-professed geek who enjoys playing video games and riding my bike.

Deb L.

As a retired second grade teacher, I take pride in the knowledge that I positively affect the quality of people’s lives by helping them make educated decisions about their health.  Outside of Vital Choice, I mentor in Strongsville Schools, play percussion in the First Lutheran Church’s band,...

Chris G.

What I enjoy most about my work is making connections with people and helping them expand their knowledge of holistic, mindful living. I love spending time with my wife, daughter and three dogs. Some personal interests include cooking, reading, expanding my consciousness, video games, music and...

Donia G.

I have a genuine passion for helping people. On my time off, I love being with my daughter and husband, Chris, and our three dogs. I also love crafting, especially scrapbooking and photography. I even make the displays at Vital Choice.

Ashley J.

When I’m not at work, I enjoy playing tennis and spending time with friends and family. Currently, I’m waiting to hear back from grad schools. I’m hoping to be accepted into a physician assistant program. I’m excited to use the knowledge I’ve gained at Vital Choice in my future career.

Ryan B.

Ryan is new to Vital Choice and is a lifelong musician married to his high school sweetheart. He looks forward to providing compassionate customer service with helpful knowledge and getting to know the VC family, both present and future.

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